Augmented Reality is changing our lives as we speak

sep 14, 2020

This article was written by Niels Østergaard, Creative Director and Head of Purple Scout Denmark 

https://www.linkedin.com/in/nielsøstergaard/

Augmented Reality is changing our lives as we speak

It was probably twenty-five years ago that the first experimental augmented reality (AR) test was conducted and used in labs/research, but it’s matured and come a long way since. The biggest examples that the world has seen in the last decade are of PokemonGo, Snapchat lenses, the IKEA Place app, ARkit/core, and the Hololens and Magic leap glasses.

Benefits of using AR

AR in everyday life — as a brand and a consumer

Working with AR

 
Video courtesy: Purple Scout ApS

Digital twins and the future

Avoid Augmented Overload

Hyper-Reality by Keiichi Matsuda

Conclusion

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